Rijssemus (37) is responsible for Great Britain and South Africa, while Al Mashriqi (30) and Marietta (35) actively engage respectively Middle East and Italy. Wentink (30) is working on the Nedap AVI brand.

“It is our strategy to intensively focus on a number of regions worldwide, in order to respond to needs in each market specifically. Therefore we choose to invest in dedicated sales and marketing representatives on specific regions. This way we keep strengthen in our leading position for long range identification in security and parking,” comments Maarten Mijwaart, General Manager of Nedap AVI, one of the market groups of Nedap N.V.

Michiel Rijssemus, business development manager for Great Britain and South Africa has been active in sales and business development for more than eleven years, starting his career at KPN Mobile, followed by British Petroleum and later on in logistics. At Nedap AVI, Michiel is responsible for business development in the British and the South African market.

Giordano Marietta, business development and customer support for Italy previously worked for three years at Primec, then installer of Nedap AVI in Italy. After several years he decided to return to the security and parking industry. At Nedap AVI Italy, Giordano will be responsible for business development and customer support in the Italian market.

Mahmoud Al Mashriqi responsible for business development in the Middle East has spent the most part of his career so far in IT. After completing his Master’s degree in Business Administration, he made the switch to sales and business development for the Mintel International Group and One Prepay. Now in Nedap AVI, Mahmoud is responsible for business development in the Gulf Cooperation Council (GCC) area.

Ido Wentink responsible for marketing and communications from head office in the Netherlands, has previously worked as a consultant at a marketing agency. As a result Ido brings marketing and communications experience into Nedap. He is focusing on building the Nedap AVI brand and constructing product marketing messages.