Established in 2001, Genie has become a reputable brand within the security industry and the technology partnership will compliment the growth of Midwich’s Security Divison.

Products like Genie’s CPNI approved Virdi Biometrics will attract new potential clients for Midwich as well as expand their biometric product offerings to their existing customer base.

Furthermore, the premier partnership between Genie and Midwich has synergies in the HD-SDI broadcast field, which will benefit the distributor’s AV customers by introducing new solutions, supplying alternative quality products and promoting confidence in equipment from Genie.

Steve Baker, CEO, Genie CCTV and Francesco Bellavia, Head of Security Sales at Midwich recognise that the strategic alliance offers both companies growth opportunities by investing deeply in stock, improving delivery and customer service and by bringing latest technology advancements in both video surveillance and access control more effectively to the market.

Genie and Midwich aim to build a strong relationship in a true strategic partnership, delivering year-on-year growth so customers can choose a stronger system solution, combined with high standards of service from both companies as specialists in their field.