Picard comes from Midwich / Synergix, where he successfully created and ran the company’s auto ID division. Prior to that, he was vertical marketing manager EMEA at Zebra Technologies.

He said: “Databac is recognised as a leading authority in ID solutions in the UK and across Europe. I will be working hard to develop Databac’s business to the next level, by marketing its ID innovations, particularly focusing on contactless and biometric technologies, while strategically expanding its reseller community.”

Thomas joins Databac from Nortech Control Systems where he managed key accounts as product manager, RFID readers. At Databac, he will report to Picard, concentrating on UK business development.

Databac managing director Charles Balcomb said: “Our sales team has never been stronger. Alain Picard is a great motivator and has a glowing track record in fostering partnerships. His experience will help us sharpen up our reseller network. He will also define sales and marketing strategies to bring our own auto ID solutions to market as they develop to meet and anticipate market demand, such as data capture via PDA, for ID on the move and event management.”

He also welcomed Matthew Thomas: “Matthew is that rare thing: a great sales professional with real technical expertise. He joins the team in an area where Databac excels: customised solutions for specialist applications. His experience with LEGIC technology will also help in our capacity as sole UK manufacturer of LEGIC credentials.

“With the appointment of Alain and Matthew, both experts in their fields, Databac has gained two valuable assets.”