SecurityWorldMarket

13/06/2021

Sicurezza gains momentum for in-person event

Milan, Italy

Fiera Milano has drawn up a Protocol for the containment of the spread of the new coronavirus.

Sicurezza, one of the leading European security and fire shows is gearing up for its next edition, which will be held as an in-person event at Fiera Milano from 22 to 24 November 2021.

The organisers have confirmed participation of leading brands from a variety of sectors, and they believe the result will be an expo that is representative of the whole market, focusing on the themes and trends that are driving technological innovation in the sector: convergence, digitalisation and professional certifications.

Convergence has changed the approach to security, which is increasingly becoming an integral part of more complex systems and requires a holistic and more competent approach from the designers and installers. Knowing an individual technology is no longer sufficient: it is necessary to learn each solution as if it were a tailored suit built around the needs of the customer and the application context in which it fits. The growing digitalisation, which sees the spread of new cloud solutions, more and more advanced web interfaces all the way to reaching artificial intelligence, requires new skills in cyber security, to protect the data that the system manages and collects, but also to protect from liability the professionals who install the products. Certifications can act as a reference point for building a reliable market offer and this theme will find space at Sicurezza thanks to the many associations and manufacturers committed to ensuring the certified quality not only of the products, but also of the work of the professionals who install them.

In presence yet in full safety

Thanks to the collaboration with a team of experts and in synergy with the main companies in the sector, Fiera Milano has drawn up a Protocol for the containment of the spread of the new coronavirus, which illustrates how to hold trade fair events safely, in full compliance with the rules and health protocols issued at the national level.

Cleaning activities will be intensified, visitors and exhibitors will find dispensers of disinfectant gels throughout the district, entry will only take place after checking body temperature and the use of masks will be made compulsory if it is not possible to guarantee interpersonal distance. But, above all, great support will come from technology.

In fact, a series of digital services have been enhanced: pre-registration will take place online and tickets with qr-codes will be available directly on smartphones, thus avoiding crowding and exchange of hard copy documents; in the pavilions and in the outdoor areas, new digital signage will guide the visit, marking preferential routes and directing flows, for a better interaction between buyers and exhibitors and ensuring safe distancing.


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