SecurityWorldMarket

08/12/2023

ADI enters EMEA distribution deal with Belden

Oldham, Lancashire

ADI Global Distribution, a leading global distributor of security, AV and low-voltage products, has entered into a new distribution agreement with leading supplier Belden. ADI customers across EMEA will have access to the networking, connectivity and cable product lines from Belden.

"ADI remains committed to providing our customers with access to the products they need to successfully design and install complete, integrated solutions," said Chris Godfrey, Senior Category Manager for ADI EMEA. "We are really excited to work with Belden across EMEA, as their portfolio offers an extensive product selection for our customers."

Belden designs, manufactures, and markets networking, connectivity, cable products and solutions for industrial automation, smart buildings, and broadcast markets. They are a global leader in end-to-end networking, security and connectivity infrastructure solutions.

"We are thrilled to team up with ADI and bring our industry-leading solutions to a wider audience. This collaboration will enable us to expand our reach targeting the safety, security and commercial AV markets. By combining ADI's expertise in distribution with Belden's innovative product portfolio, we can deliver comprehensive solutions that address the challenges faced by today's businesses," said Ernesto Bernal, Sales Director Channel SWE, Belden.

Belden's offerings are available through ADI include security, access control and pro AV solutions. These products are available at ADI across EMEA and will be stocked in hubs in the Netherlands and the UK.


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