SecurityWorldMarket

06/02/2026

Addsecure appoints new UK sales director

Stockholm, Sweden

Chris Wimshurst takes up his new role as UK Sales Director with Addsecure Image courtesy of Addsecure

Addsecure has appointed Chris Wimshurst as Sales Director for the UK, he brings extensive industry experience and a proven track record in senior commercial leadership and his background includes several Head of Sales and National Sales Director positions, where he has been responsible for building high-performing teams, leading major bids and tenders, and driving revenue growth.

Most recently, Chris served as National Sales Manager at Croma Security Services Group (CSSG), where he was responsible for shaping sales strategy, strengthening national account management, and implementing structured processes to support long-term business growth.

Prior to that, he held leadership roles at Clearway Group, Johnson Controls, SSE and other organisations, consistently delivering strong commercial results and securing high-value contracts across both the public and private sectors.

“We are delighted to welcome Chris to Addsecure. His deep industry expertise, structured leadership style, and passion for driving growth make him a strong addition to our UK organisation. Working side by side with alarm signalling veteran Nicholas Whiting, Chris will help accelerate our growth, strengthen customer relationships, and advance our long-term investment in the UK market,” said Stefan Albertsson, CEO of Addsecure.

In his new role, Chris will focus on strengthening Addsecure’s UK sales strategy, building a high-performing national team, and accelerating growth. His experience in consultative selling, and the use of AI to optimise sales processes will further support Addsecure’s ambition to broaden its offering and reinforce its long-term commitment to the UK.

“I’m excited to join Addsecure at such a pivotal time,” said Chris Wimshurst. “The company’s strong focus on innovation and investment in the UK aligns perfectly with my own passion for creating scalable sales structures that empower teams and deliver real value to customers.”


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