The surge in digital transformation and cloud adoption has also created a complex IT landscape, demanding robust security solutions. Moreover, rising regulatory compliance demands are compelling businesses to embrace zero trust security, enhancing overall cyber security resilience. Furthermore, the diminishing effectiveness of traditional perimeter security in the face of modern challenges is paving the way for the widespread adoption of zero trust security, further contributing to market growth.

Application security set to grow at the highest rate

The exponential growth of application security in the zero trust security market can be attributed to its pivotal role as an organisation's most critical asset. Applications house sensitive data, including customer information, intellectual property, and financial data, granting access to vital systems. Zero trust security's foundational principle of never inherently trusting any user or device aligns perfectly with application security. This approach fortifies applications against external threats like SQL injection, cross-site scripting, and insider risks from disgruntled employees. Additionally, it safeguards against supply chain attacks that target third-party vendors. With increasingly complex and distributed applications, zero trust security becomes indispensable in safeguarding them, especially as they migrate to the cloud, accessible globally.

Solutions offer a comprehensive approach  

The solution segment has the largest market share in the zero trust security market due to its all-encompassing approach, which includes crucial elements such as identity and access management (IAM), multi-factor authentication (MFA), micro-segmentation, and security analytics. This extensive coverage caters to the diverse security requirements of various industries and organizations. Additionally, its remarkable adaptability allows for seamless deployment in on-premises, cloud, and hybrid environments, effortlessly scaling to meet any organisation's needs. Furthermore, its proven effectiveness against a wide range of cyber threats is indisputable. By prioritising user and device verification regardless of location, zero trust security creates formidable barriers that thwart malicious actors, solidifying its substantial market share.

Geographical factors

The Asia Pacific (APAC) region is growing at the highest rate in the zero trust security market due to several key factors like rapid digital transformation within the region, characterised by the widespread adoption of technologies like cloud computing, big data, and artificial intelligence, has opened new avenues for businesses but also intensified the threat of cyber attacks. With its substantial and expanding internet user base and swiftly developing economies, APAC is an attractive target for cyber criminals, resulting in a surge in cyber attacks. Moreover, government regulations mandating enhanced cyber security measures and a growing awareness of the benefits of zero trust security further drive the market's growth in this dynamic region.

Key players

Some of the main players in this market and mentioned by the researchers in the report include, Palo Alto Networks, Vmware, Akamai, Microsoft, Cisco, IBM, Citrix, Check Point, Trellix, Forcepoint, Google, Qnext, Illumio, On2it, Perimeter 81, Threalocker, Twingate, Appgate, Zero Networks, Zentera, Xage and Skyhigh Security.