Household network camera ownership on the increase

Addison, Tx

Parks Associates’ new Smart Product Market Assessment research finds that US broadband households with networked cameras now own on average 3.4 of these devices, a rapid increase from less than two devices in early 2018. Additionally, over one-third of those who bought a smart video doorbell in the past 12 months are first-time buyers.

The firm hosted the 15th annual Connections Summit: Smart Home Growth Strategies virtually on January 14, in cooperation with CES 2021, featuring executives from ADT,, Brinks Home Security, Nice, Notion, Simplisafe, and Yonomi.

“Households with smart home devices continue to purchase additional devices, driving growth as they embrace DIY options and seek to protect multiple access points and locations in their home,” said Elizabeth Parks, President, Parks Associates. “Companies can maximize their approach in this market by attracting new buyers while also developing and marketing features and use cases that address multidevice ownership.”

The Connections Summit, sponsored by, Amtrust Financial Services, and Airties, features sessions on smart home technology and services, connected health, data privacy, value-added services, and home security. At the event, Parks Associates analysts and industry executives explored the impact as work, school, and entertainment use cases increase demand on smart home functionality and capabilities. Speakers also discussed new consumer behaviours in DIY and new opportunities emerging as households adopt and integrate multiple connected devices.

Parks Associates surveys 10,000 US broadband households each quarter, providing a rich data set with trending for at least five years. The firm will also feature its market insights and consumer data during future webinars and virtual conferences throughout 2021.


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