The programme kicked off in March and April for State Farm home insurance customers in Indiana, Illinois and Pennsylvania. Those customers could receive ADT service at a discounted monthly rate and receive a Command alarm system at no cost, including two window/door sensors, one smoke detector and three to seven water sensors based on their home configurationꝉ. Also included is burglary, life safety and water monitoring at a discounted rate during their initial 36-month contract term.

Last month, the marketing programme was expanded to include direct mail and new digital tactics. The goal is to reach more customers during the pilot phase.

“Our partnership is really helping make life easier and a lot more convenient for customers. We’re seeing positive outcomes from the initial states, and we’re excited to see the momentum continue as we expand into additional states later this year,” said Mayra Robson, senior director, Emerging Markets.

In the third quarter, it’s anticipated that the programme will expand to State Farm customers in Arizona, Arkansas, Mississippi, Missouri, Oklahoma, South Carolina and Texas.

In an interview with ADT Newsroom, Dan Lohman, Field General Manager, shared more details on the ADT Home Security Program for State Farm customers. "It’s an ideal partnership because both companies have a mission to help people protect what matters most. The opportunity to open another avenue to help customers live a safe, smart and sustainable life at home is a shared value for ADT and State Farm. I’m also excited to be on the leading edge of products, services and the incubation of ideas that drive everyone’s interest."

"The programme has helped us continue a level of focus on details, process and performance, and the onset heightened our intentions and execution on a day-to-day basis. Meeting the requirements at a scalable level meant that we had to break every part of the process down to simple segments," added Lohman.