The new service enables Sifi cardholders to activate a new card instantly by simply tapping it on their smartphone. This reduces the steps required to prepare a card for use and creates a smoother connection between receiving a physical card and managing it digitally through Sifi.

Developed by IST, the Tap to Activate solution brings activation directly to the cardholder’s smartphone, to provide businesses and their employees with a secure, convenient, and straightforward way to prepare their cards for use directly on the card issuers mobile application, without relying on ATMs or call-centres.

The launch reflects Sifi and IST’s shared focus on simplifying card management and delivering secure, intuitive payment experiences that meet the evolving expectations of businesses and cardholders in Saudi Arabia.

Our customers expect their corporate cards to be ready when their teams need them. By expanding our partnership with Idemia Secure Transactions, we are reducing the steps between receiving a card and using it, while maintaining the security businesses rely on. Tap to Activate is offering to make everyday spend management faster, simpler, and more intuitive for companies across Saudi Arabia.

Rami Panayoti, Co-Founder and Chief Business Officer at Sifi says, "I’m thrilled about this new phase of our partnership with Sifi, expanding our collaboration to deliver an even more seamless customer experience. In today’s digital-first world, convenience and immediacy are increasingly important to customers, who expect simple, intuitive experiences across every interaction with their financial services provider." 

Serigne DIA, Deputy Head of Payment Services MEA, Idemia Secure Transactions, also comments, "The signing and launch at Money20/20 Middle East mark the next phase of the collaboration between Sifi and IST, supporting their shared commitment to making business card management simpler and more intuitive for customers in Saudi Arabia."