Organisations assume that breaches might have occurred already, which leads to strategies aimed at minimizing their impact, such as segmenting access and ensuring end-to-end encryption. Zero Trust was created as an answer to traditional perimeter-based models’ weaknesses, which normally assumed that internal users were safe. Because they are often based on legacy systems, it may be complicated for legacy systems to adopt zero trust; thus, adoption should begin with strong identity verification before moving on. These include improved security, less attack surface, and better compliance benefits. Also, more organisations can adopt it because of the increase in the increase in remote working and cloud services, which makes it vital for zero trust adoption.

Specialist field means outside help

A number of factors are accelerating the growth of the zero-trust security market through the services segment. Deployment of zero-trust security is a sophisticated architectural change for which niche skills are required, which most organisations may not have within their in-house teams. This is where service providers fill that gap by helping an organization make such a transition. Growth has been driven by this demand for managed security services due to the fact that zero trust requires everything to be monitored and managed, which MSS providers deliver on through 24/7 support. Consulting services are needed to drive end-to-end zero-trust strategies that arm organisations with proper advisory capabilities in the areas of risk assessment, policy development, and technology selection. It caters to zero-trust solution integration and customisation services, while risk assessment and compliance services manage associated ongoing risks and assure the required adherence. Besides, the training and awareness programmes conducted by the service provider will help employees gain knowledge about zero-trust principles and ensure their proper implementation. Hence, complex zero-trust security coupled with a requirement for specialised expertise has generated strong demand for such services and hence driven market growth.

Multi-factor authentication is key

Multi-Factor Authentication (MFA) is in fact the underpinning access security mechanism for zero trust security that tops the market for multiple reasons. It really multiplies protection by being very difficult for an unauthorised person, as one needs to pass through multiple checks. Many of the on-boarded, high-value pieces of information include regulations such as GDPR, CCPA, and HIPAA necessitating the use MFA for protecting sensitive information. Cyber attacks based on stolen credentials could be easily mitigated by MFA. There are not a lot of available results highlighting the effectiveness preventing it. That works across a wide range of systems and applications, so it can be a one-stop shop to cater to all access scenarios where digital resources are involved, driven by the need for better controls altogether. But resistance often comes from change, but then everybody relies on access-externalised (i.e., names, addresses, and PINs/passwords) secrecy. Many more now put names and addresses and personal photos and videos in public-facing books globally shared with scores or hundreds of app publishers wanting you to access their apps' features in the car-sharing economy, representing minimal shares from trillion-dollar businesses. According to Marketsandmarkets, access technologies and technologies have miserably failed the long-awaited common-sense test, and only IDaaS guarantees decision-based real-time enforcement and dynamic secure real-time integration within the scope of the ecosystem infrastructure security architecture.

Asia poised to see the highest growth

The Asia Pacific is poised to grow at the highest CAGR in the zero-trust security market during the forecast timeframe. Growing cyber threats in countries including China, India, and Japan are supporting regional growth. For instance, in May 2017, the entire production networks of several Taiwan-based companies were disrupted owing to a massive ransomware attack named WannaCry. The region has witnessed an upsurge in cases of data breaches, causing a high demand for secure solutions. The rapid digital transformation in growing economies, including India and China, has led to increased vulnerability for attackers demanding a strong security posture. Moreover, stringent regulations on data privacy enforced by government bodies such as the PDPA of Singapore and the Privacy Act of Australia are compelling organizations to adopt zero-trust frameworks, ensuring compliance.

Key players

Major vendors in the global Zero Trust security market and mentioned in the report, include Palo Alto Networks, Vmware, Zscaler, Akamai, Microsoft, Cisco, IBM, Qnext, Checkpoint, Trellix, Forcepoint, Crowdstrike, Cloudflare, Fortinet and Google. The study includes an in-depth competitive analysis of the key Zero Trust security market players, their company profiles, recent developments, and key market strategies.