Headquartered in Eindhoven, Netherlands, Astrata Europe B.V. offers a comprehensive range of connected fleet solutions throughout Europe, including asset tracking, supply chain, and drivers' and cargo solutions.

This acquisition not only expands Addsecure’s market presence but also taps into new markets like Italy and Hungary for its business unit, Smart Transport. According to the company, this aligns perfectly with its strategy of consolidating the market and becoming the leading provider of fleet management, transport management, and video telematics solutions in Europe.

Furthermore, the acquisition brings added expertise in telematics and boosts sales capabilities. Astrata Europe's established customer base, which includes several prominent European customers, will further help to reinforce Addsecure's foothold in the industry.

Significant milestone

Stefan Albertsson, CEO of Addsecure, stated: "This acquisition marks a significant milestone for Addsecure as it strengthens our position as a leading provider of IoT solutions to the transport and logistics industry across Europe. With the integration of Astrata's European telematics division, Addsecure is well-positioned to provide innovative and comprehensive solutions to its customers, further solidifying our leading role in the market.”

Company synergies and broader portfolio

Claes Ödman, President of Smart Transport at Addsecure, added: "We are excited to welcome Astrata Europe into the Addsecure family. The synergies between our technologies and teams will enhance our capability to deliver even more comprehensive and innovative solutions. Existing customers of both entities will benefit from a broader product portfolio and our combined expertise, promising enhanced operational excellence."

For Astrata Europe, this move offers a chance to join a major expansive IoT European company, positioning it to deliver its next-generation transport management solutions even more comprehensively and effectively throughout the region.

According to Addsecure the agreement was closed on June 5, 2024.