Suprema’s customers represent a diverse group of industries, ranging from physical security and construction to data centres, healthcare and government. Given the company’s global business scope and highly technical product information, Suprema now offers its website in 6 languages including English, Korean, Spanish, French, German and Japanese.
“We needed to create a website that better serves our global operations, channel partners, and ultimately our customers,” said Andy Ahn, Marketing Director at Suprema. “With Suprema’s global expansion during the last couple of years, we had an increasing number of website visitors and inquiries from non-English speaking countries. We added those new languages to accommodate demands from our strategic markets and to fulfill our customers’ needs by providing information in customers’ languages,” Ahn added.