Switchnet Systems, a Mobotix Advanced Partner, has deployed a Hemispheric Q24 camera at Paringdon Sports Club in Harlow Essex that includes built-in Mobotix video analysis tools to generate statistical data inside the camera for real-time analysis and export as a structured report.

As Troy Mead, Sales Director of Paringdon Sports Club explains, “We were already planning to upgrade our CCTV when Switchnet Systems explained that for the same price we could effectively have a customer analysis solution to help us understand the activity of our members and non-members. The statistical analysis will provide invaluable information regarding footfall within our building and will assist in future strategic business decisions.”

The 17 acre site includes 4 full size football pitches, 2 tennis and netball courts and has an adjoining clubhouse with indoor sports facilities, fitness and dance classes. The club also has a well-equipped gymnasium, 4 squash courts, snooker room, changing facilities and Sauna. The clubhouse is also licensed premises and CCTV has proven useful for security and to help enforce health, safety and fire regulations.

The club is using Mxanalytics to monitor people entering and leaving the premises to generate statistical data. The people counting information has allowed the club to analyse footfall within a specified period and areas of reception. The people counting can be compared against data from the clubs members ‘electronic sign-in’ system to help the management team create new membership programmes that hopefully encourage guests to become full members.

“The “heat mapping” capabilities will provide accurate statistical data relating to advertisement and sales promotion within the reception area,” explains Mead “Within reception we have a variety of special offers to existing and non-members, we have various internal and external classes taking place and the graphical analysis will provide us with a clear visual of what’s attracting potential new members, allowing us to strategically tailor our business and sales promotions in the future.

“The other area where the Mxanalytics can help is in potential overcrowding,” explains Mead, “We can tell extremely quickly how many people are in the building including staff, members and guests which is essential for health and safety as well as working out staffing levels.”

The system has proven extremely reliable since its installation and the Sales Director believes that the improved visibility over the club will help the management team to improve customer service and develop new revenue generating opportunities.

As Gregg Pike, Director for Switchnet adds, “The technology is well integrated and highly configurable and we have already had interest from existing customers, especially within retail and club environments around the potential to upgrade Mobotix installation to include new analytics capabilities.”