15/04/2012
The key to access control opportunities in Brazil
Austin, Tx (USA)
Brazil has the largest number of local suppliers compared with any other country in Latin America, making for a very competitive and price sensitive market at the low and mid-end.
Local projects in Brazil typically incorporate time and attendance and turnstile equipment with securing the entrance being a number one priority. Suppliers looking to enter this market will be required to have knowledge of both equipment types as well as the legal regulations governing this technology.
The product portfolio of local suppliers in Brazil is more geared towards edge devices versus traditional access control equipment such as readers, control panels, cards and software. Many of the edge devices are incorporated into the turnstile and time and attendance equipment.
Despite the barriers to entry that currently exist in Brazil, the sheer size of the country suggests several opportunities remain compared to other parts of the region. While local suppliers of access control equipment have a greater understanding of Brazils unique complexities, opportunities still exist for multinational suppliers who continue to gain traction in large turn-key and enterprise level projects. Report author and senior analyst Blake Kozak comments, “Outside of large infrastructure projects such as airports, much of the growth that will occur in the region will take place in end-user industries such as hotels, manufacturing and commercial. For electronic access control, stadia remains a relatively small market and will remain so despite renovations and new construction projects in preparation for the 2014 FIFA World Cup and 2016 Olympic Games to be held in Brazil”.
Kozak continues, “as the world’s fifth largest country, both by geography and population, the sheer size of Brazil suggests success in the country could underpin future growth opportunities elsewhere in the region. Suppliers who can establish a local presence, competitive pricing and a detailed explanation of the benefits and services that come with access control equipment will be best positioned to take advantage of these growth opportunities”.