08/03/2008
TagMaster receives breakthrough order
Kista, Stockholm
TagMaster has received a significant order for RFID equipment to be used within the German fast-moving consumer goods industry. During the autumn of 2007, TagMaster was qualified as the chosen supplier to a German system integrator. Tests during the autumn of 2007 led to a large initial order of 1.8 MSEK, with delivery during Q1 of 2008.
"A German media company has created a unique, shopping-related direct marketing concept for supermarkets. The concept allows suppliers and store owners to map customers' buying behaviour, with the knock-on effect of increasing sales. This is a new fantastic application with great potential, made possible by the use of TagMaster's cutting edge technology" comments Peter Thorander, business unit director - AVI, Tagmaster.
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