As a global leading brand and well-known in the computer and IT industry, Nuuo has further expanded its business into the professional gaming (also known as Esport) field to boost sales on their latest notebook models and accessories. The shop manager was looking for a solution to provide them with big data analysis on customer behaviour, opening hours and shop deployment from time to time, in order that they could take further action and measure how to approach on-site visitors who may need further assistance in an effort to increase sales.  

After detailed research, the Nuuo VZIII-series Retail Analytics solution has been selected and applied at the store. The solution includes 22 IP cameras installed at every counters and display area to maintain vigilance and carry out big-data analysis 24/7. The VZIII will analyse hot spots in the shop, cross-refer items that are actually sold and areas that are visited, as well as double-checking with the inventory system.  

The VZIII solution powered by Nuuo has been set to provide shop management with statistics once a week. With analytics figures, the shop manager frequently discusses new measures with his team members so they can work on necessary adjustments and/or activities to increase their proximity to those visitors, and loyal customers in the shop. The solution has proven to effectively improve the shop management in terms of better allocation of time, flexible personnel arrangements, and visible sales increases.