In her new role, Ms. Ask will be responsible for global product marketing and business development for the company's automatic fare collection solution offerings. Working closely with HID Global's regional groups, Ms. Ask is charged with developing and refining the company's go-to-market strategies for AFC, coordinating sales and marketing activities on a global basis.

"We are excited to have Hege Ask join HID Global," said René van Ryt. "The breadth of Hege's knowledge and work in marketing and business development in the areas of AFC and financial transactions is impressive. Her experience, coupled with her vision and strategy in the area of AFC, makes her the right person to lead us further into this market."

Prior to joining HID Global, Ms. Ask was project marketing manager for ACS Solutions Switzerland Ltd, where she assisted in developing and implementing new sales channels for fare collection products and systems. She also has extensive experience working with debit, credit and national ID card technology. Ms. Ask holds a master's degree in international management from the University of Lausanne Switzerland, as well as a bachelor's in business administration from The Norwegian School of Management in Oslo, Norway.