SecurityWorldMarket

26/06/2016

Hanwha appoints new director

Ridgefield Park, NJ (USA)

Miguel Lazatin new product and channel marketing director at Hanwha Techwin America

Hanwha Techwin America has appointed Miguel Lazatin to the position of Director, Product and Channel Marketing.

“Throughout his career, Miguel has experienced a great deal of success driving growth of world-class global electronics and security companies through effective product launch strategy and market plan development” said Soon Hong Ahn, President, Hanwha Techwin America. “We are happy to have him join the Hanwha Techwin America team, and are confident that he will contribute to the continued success of our organisation.”

In his role of Director, Product and Channel Marketing, Mr. Lazatin will oversee product marketing initiatives and will be responsible for the groups’ product development strategy. Previously, Mr. Lazatin has worked in the high-tech and security sectors for more than two decades, most recently serving as Director of Marketing and Distribution Sales for Sony’s Security Systems Division. Prior, he held several management positions with Panasonic Security Systems, and experiential marketing agency George P. Johnson, where he developed and guided branding efforts for IBM’s Systems and Technology Group events. Mr. Lazatin holds an M.B.A. from Boston University’s Graduate School of Management.

“I am very excited to join Hanwha Techwin America as the company continues to build its leadership position as a manufacturer of high performance security and surveillance solutions that deliver greater value” said Mr. Lazatin. “My goal is to develop and execute a comprehensive product and marketing strategy to further strengthen channel relations, and drive new business opportunities for Hanwha Techwin America.”


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