SecurityWorldMarket

28/07/2007

Confidence International appoints new managing director

Stockholm, Sweden

Confidence International AB appoints Fredrik Hiort af Ornäs to the post of new MD and group manager. He comes most recently from Telia Sonera, and has previous experience from, among other things, the banking and transaction processing industry.

Confidence International AB's board has appointed Fredrik Hiort af Ornäs to the post of new managing director and group manager. The board is very satisfied that Fredrik will be joining the company, and sees his recruitment as a key to Confidence's continued expansion.

"With a new permanent MD and a working business structure, Confidence is now well equipped for the next phase in the implementation of its growth plan" says Erik Hallberg, chairman of the board "Fredrik Hiort af Ornäs has a solid and varied background. The board has deemed him to be the right person to lead Confidence to continue its controlled and profitable expansion"

Confidence International continues to focus on its three primary areas of expansion; system integration, concept sales and knowledge services.

The expansion opportunities are especially promising within system integration where Confidence increases the business benefits for its customers by combining traditional security technology with IP. Confidence has increased operations within system integration during 2005 and 2006, and is also focusing on its own product concepts for selected customer segments. These cover, among other things, crowd and visitor management for sports arenas, sports halls and other event venues.

"I'm looking forward to working toward further strengthening Confidence's position in the market" says Fredrik Hiort af Ornäs "There has been an opening up in the security industry over the past few years that presents opportunities for a company of Confidence's size and with its knowhow in IP technology to take on a leading position"



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