The Brand of Spain gala was organised by the Official Chamber of Commerce of Spain in Belgium and Luxembourg. It was held at the Hotel Plaza in Brussels. Some of the high representative attendants included the president of that institution, Cecilia Yuste (Ambassador of Spain in Belgium), Carlos Espinosa de los Monteros (High Commissioner for the Brand of Spain) and José Luis Bonet, president of Brands of Spain Association and Freixenet, one of the most recognised names of this club.

During the event, the ambassador of Spain in Belgium highlighted the close relationship that both nations had in the past and now, in the 21st century, is enhanced by the presence of Belgian students in Spanish universities and important economic investments. On the other hand, José Luis Bonet appealed to the need to strengthen international links, join forces and, of course, recognise those who commit to Spanish brands.

Jean Pierre Piret, Fermax "Friend of the Brand of Spain", received the award from Alberto Maestre, Director of Corporate Development at Fermax, who was responsible for the internationalisation of Fermax. The other people awarded were friends of Freixenet, Cosentino, Lladró and Andreu World, who were recognised as unconditional followers of Spanish brands.

This recognition of Jean Pierre Piret has a very special value for Fermax. He became distributor of Fermax in Belgium in 1991, achieving excellent results. Last year, in 2015, his companies ABYZ (security solutions) and Dobiss Domotics (home automation systems manufacturing) joined Fermax, consolidating the brand in the country under the name Fermax Belgium. The purchase of the majority capital of these two companies by Fermax was the result of an excellent commercial relationship maintained over time and built up thanks to shared values: its commitment to specialisation and confidence in the family business model that looks into the long term.