The new brand identity and website updates offer a visual representation of AMG’s capabilities as the only UK-based manufacturer of Ethernet switch technologies. The changes also incorporate a new tagline, ‘Transmission with Innovation’, which is designed to encapsulates AMG’s flexible and adaptable approach: developing innovative and custom built solutions to overcome some of the most common transmission challenges, in the most difficult environments.

AMG Business Development Director Sara Fisher said: “We wanted to ensure that our new look reflected AMG’s unique approach and position in the specialist networking transmission sector. As a UK manufacturer of sophisticated IP and Ethernet switch solutions, we have complete control of our firmware, thanks to our in-house technology design team. This means we are far less vulnerable to cyber security issues than manufacturers who source their firmware or products externally.

“We also have a long history of designing bespoke transmission solutions integrating signals such as CCTV, standards-based or bespoke audio, and any type of serial data onto the same Ethernet transmission network, with systems to cater for almost any situation. Our new look and website are designed to convey that unique expertise and experience.”