New strategy gathers research companies under one brand

London, UK

Informa Tech is launching a new research powerhouse branded as Omdia, following its acquisition of the majority of IHS Markit’s technology, media and telecommunications research business.  Omdia will replace all existing brands within Informa Tech’s research businesses, including the IHS businesses, Ovum, Heavy Reading and Tractica.

The combined research offering comprises the insights of more than 400 world-class expert analysts and consultants covering 150 technology markets. Collecting 395 million data points that inform over 3000 research reports annually, this breadth and depth enable Omdia to connect the dots for customers across the entire tech ecosystem.

“Like the technology market that we serve, Omdia is greater than the sum of its parts. Accelerated innovation across domains such as 5G, AI, IoT, Cloud and Edge is transforming our world. This in turn drives new requirements into domains such as cyber security and microchip design. Omdia analysts work collaboratively to strengthen our insights into each individual domain, and to address sector-wide challenges such as data privacy and sustainability. We are excited about the new benefits and enhanced services we can now bring to our customers.” said Mike Phillips, President and Managing Director at Omdia.

“Omdia underpins Informa Tech’s mission to inspire the technology community to design, build and run a better digital world. Engaging with the millions of technology decision-makers served annually by our high-quality events and media brands, Omdia helps Enterprises make better technology choices for their business and Technology innovators better understand and reach the markets they hope to serve,” commented Gary Nugent, CEO at Informa Tech.

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