SecurityWorldMarket

30/12/2021

Also extends Eastern European presence with new acquisition

Emmen, Switzerland and Budapest, Hungary

Also, an industry leader in the cloud and IoT business, is reinforcing its presence in Eastern Europe with the acquisition of Ramiris' IT division in Hungary.

Starting out as a wholesaler of equipment for the ICT sector, Also has developed over the past ten years into a technology provider with products and services for IT solutions, the cloud, the IoT, and other digital platforms.

After entering the Hungarian market in 2019, and as in other countries Also has been growing its footprint systematically, opening a new warehouse last year and successfully expanding its ecosystem. The now acquired part of Ramiris with its IT expertise makes Also Hungary one of the major players in the field.

With a Total Addressable Market of 4.5 billion Euros and approximately 2500 resellers, the country represents one of the biggest ICT markets in Eastern Europe. The deal presents a triple-win situation, for the Hungarian end users as well as for both companies.

Gustavo Möller-Hergt, CEO of Also Holding AG commented. "Acquiring Ramiris follows our successful growth strategy of 'buy and build', continually enhancing reach, expanding our ecosystem and consolidating Also's engagement. The region offers great opportunities for resellers, vendors, and us to scale the transactional and develop the consumptional business."


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