Acre rebrands SPC to Acre Intrusion

Plano, Tx (USA)

As part of its ongoing effort to unify and simplify its product offerings, Acre, is rebranding the SPC intruder detection system to Acre Intrusion, a strategic alignment within the company's streamlined branding framework. This approach also includes the Acre Access Control and Acre Visitor Management solutions, bringing a cohesive identity to the entire portfolio.

The move to Acre Intrusion reflects Acre's holistic approach to security, underscoring the strength and centralisation of the company's entire portfolio. According to the company, this new naming strategy highlights that Acre solutions are both robust and adaptable, tailored to meet the specific needs of customers while offering peace of mind through acre's demonstrated expertise and experience.

In a market that prizes simplicity and trust, Acre Intrusion is designed to be user-friendly and straightforward. The new naming convention reflects this, simplifying the identification of Acre’s solutions and demonstrating a commitment to ease of use. From the Acre Intrusion Gen1 and EVO series panels to acre Intrusion Connect, each component is crafted for seamless integration while maintaining the features and functionality that these technologies were originally built upon.

"Since its inception, Acre has been dedicated to transforming security from a complex challenge into a seamless aspect of our clients' daily lives. The transition to Acre Intrusion highlights our commitment to a more modern branding structure that mirrors this mission. This strategic effort also supports the broader acre security solutions portfolio and ensures that we continue to meet the high expectations of performance and reliability that our customers rely on. Also, it is important to reinforce that this initiative is strictly about the branding and positioning of our intrusion portfolio. No products are being end of lifed. We continue to offer the same comprehensive intrusion portfolio, now unified under the Acre banner," says Mark Roberts, CMO, Acre security.


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