Yuasa has a long and proud heritage in motorsport, and has been a title sponsor of the Honda works BTCC team since 2011. During this time the battery manufacturer has enjoyed unprecedented success, winning a phenomenal three drivers championships and five manufacturers titles.

Alongside their partnership in Halfords Yuasa Racing, Yuasa are also a major sponsor of the Repsol Honda Team, and double world champion Marc Marquez in MotoGP.

Andrew Taylor, Managing Director of Yuasa Battery Sales (UK) Ltd. said: “We’ve had an amazing journey thus far in the British Touring Car Championship with Matt, Gordon and the Honda Yuasa Racing Team. We are now looking forward to working with Halfords to defend our championship in 2016. Our sponsorship of the team now enters a new era, and one that we’re very excited about.

“As the world’s leading battery manufacturer our motorsport sponsorship programme has been instrumental in raising our brand profile amongst motorsport fans in the UK and beyond. Yuasa are now the UK’s number one choice for automotive and motorcycle batteries and we believe our performances on track over recent years have strongly reflected our core values of quality, reliability and performance.

“2016, is going to be another adrenaline packed season, and we are excited to see what Gordon, Matt, Andy and the team will achieve. We wish them all the best for the season.”

The BTCC season opener takes place at Brands Hatch today. The 33 round series then travels across the UK over 11 weekends taking in legendary circuits including Silverstone and Donington Park before returning to Brands Hatch for the season finale in October.