During the three day event, 18,955 trade professionals attended the fair: many installation experts and technicians, of course but also numerous important end-users and security managers were present.
At a time when security is high on the list of priorities, the fact that the Minister of the Interior, Mr. Angelino Alfano, came to open the proceedings was particularly significant. He thanked the police forces, who were at the exhibition to demonstrate the new technologies they use daily in their work, for their contribution during Expo Milano 2015.
Corrado Peraboni, CEO of Fiera Milano, had this to say: “Sicurezza 2015 has played a fundamental role in the strategic repositioning of the exhibition within the European security exhibition scenario. It has served as a ‘bridge’, moving the event from even- to odd-numbered calendar years, a necessary change of timescale approved by companies in the sector to favour the process of internationalisation, opening up new business opportunities in countries located around the Mediterranean, an area with great development potential for this sector.”
“The international nature of Sicurezza” - Peraboni continued - “is also confirmed by the interest shown by 130 top hosted buyers from 31 countries, mainly from Egypt, the Maghreb, Russia, South Africa, Georgia and Kazakhstan, who held 1,000 meetings with exhibitors at the show.”
In particular, trade professionals from the Maghreb and Russia were very interested in Italian offerings. They appreciated the high level of technology involved and the distinctive attention to design. Buyers from South Africa, on the other hand, emphasised another hallmark feature of Italian products and solutions: close collaboration between manufacturers’ R&D labs and academia, a factor that puts them several steps ahead in terms of innovation.
Buyers visiting the show also greatly appreciated new offerings in the spheres of anti-intrusion, video-surveillance – especially using AHD and wireless technology – fire-prevention, home automation and drones, which for the first time played a starring role at the event.
“I think I can safely say that Sicurezza 2015 is a bet that has paid off” - declared Giuseppe Garri, Exhibition Manager of the event. - “We all invested together on this bet: ourselves from the fair, the trade associations, trade media and especially the companies, which, only twelve months after the previous show have come back and been part of the project with us.
I say ‘bet’ because security is a dynamic sector, but it tends to move slowly on the technological front. And yet, thanks to the people who decided to put their faith in us, the exhibition was able to offer any number of new products and solutions. This is thanks to the new brands which attended, and thanks also to the brands that have been faithful supporters over the years, most of whom have taken up the challenge of attending the fair, not only with their products, but also with truly integrated solutions, adopting a market approach that has dominated the sector in Europe for some time now.”
























