SecurityWorldMarket

Walmart takes on ADT Blu DIY line

Boca Raton, Fl

ADT Blu can be purchased without a long-term contract and installed without a technician visit. Image courtesy of ADT

ADT Blu, a do-it-yourself security solution, is now available for purchase on Walmart.com. This marks a milestone for ADT, expanding the availability of its products through a major retail channel and supporting the company’s focus on meeting customer needs in the DIY security market.

The self-installed home security system can be set up quickly and managed directly through the ADT+ app. The fully integrated app allows customers to arm and disarm the system, view live video, and receive notifications when people, packages, animals and vehicles are detected. Customers can also expand their system over time by adding devices as their needs evolve.

ADT Blu can be purchased without a long-term contract and installed without a technician visit. ADT Blu also provides customers with flexible monitoring options, allowing them to choose between 24/7 professional monitoring through ADT’s company-owned and -operated monitoring centers and self-monitoring.

“Bringing ADT Blu to Walmart.com makes it easier for consumers nationwide to purchase a DIY security system that’s backed by a company with more than 150 years of experience in home security,” said Kim Miller, ADT’s Chief Marketing & Communications Officer. “Every new retail channel introduces ADT Blu to more consumers and expands access to a solution that offers flexibility and peace of mind.”

“We’re excited to add ADT to Walmart Marketplace as a recognisable and trusted brand in the security and smart home solutions industry,” said Tomas Ponce De Leon, Vice President, Walmart U.S. Seller Acquisition and Onboarding. “Having ADT make its products available on Walmart.com strengthens our assortment and gives customers a convenient way to shop a brand they already know and trust."


Tags
Back to top