As travel restrictions and ever-changing policies continue to bring economic uncertainty, the travel and tourism industry is doing everything it can to increase safety and reduce friction for travellers. “Travel & Tourism is working hard to bounce back from the effects of the Covid-19 pandemic. WTTC’s Safe & Seamless Traveler Journey is central both in aiding a swift recovery and defining a new normal for the industry,” said Helena Bononi, Vice President Americas of the World Travel and Tourism Council. “This important initiative enables mobility and increases safety and security, while always putting the passenger at the center. We’re encouraged by efforts from governments and industry to make this a reality. The new Entrust Seamless Travel Solution and all initiatives focusing on seamless travel are welcome additions to all current efforts.”

This announcement closely follows the acquisition of Worldreach Software in April 2021, combining the identity and data protection portfolio of Entrust with the expertise from Worldreach in digital identity verification and onboarding. The new Entrust solution enables an integrated solution to facilitate citizen engagement, digital onboarding, adaptive credentialing and risk-based flow control to the travel continuum.

“As citizens of the world begin to travel again, now is the perfect time to bring this solution to the market,” said Gordon Wilson, Vice President Identity Verification at Entrust. “We are confident that the Seamless Travel Solution will help launch the world into a new era of travel, allowing travellers to feel safer and experience less hassle, while also enabling operational efficiency to both border agencies and the entire travel industry through digital transformation.”

Targeted at airlines, train operators, cruise lines, airports, border agencies, and other key operators in the global travel and tourism ecosystem, the Entrust Seamless Travel Solution is a significant step toward a travel experience in which the traveller no longer needs to present travel-related documents such as boarding passes and passports multiple times to a variety of stakeholders at different checkpoints in their journey.