SecurityWorldMarket

06/02/2021

New ID verification service aims to reduce fraud

Denver, Co

Ping Identity has launched Pingone Verify, a new cloud service that helps enterprises make it easy for customers to verify their identity for rapid account onboarding, authentication and fraud prevention. The new Pingone Service is the latest addition to Ping Identity’s suite of cloud services for identity and access management (IAM).

Pingone Verify empowers enterprises to improve customer convenience and strengthen security by streamlining identity verification when customers create new accounts, enrol in new services and other scenarios where risk is elevated. The innovative cloud service leverages facial recognition technology and government ID document validation to ensure enterprises are interacting with the right customers without requiring passwords or any unnecessary friction in the user experience.

“Enterprises need individuals to verify their identity to prevent fraud, but if the verification process is too cumbersome, they risk losing customers in their first interactions with the business,” said Andre Durand, CEO and founder of Ping Identity. “Pingone Verify is a simple way to verify identities that meets all of an enterprise’s security requirements, while giving customers a streamlined, passwordless, onboarding experience.”

The new service is particularly ideal for companies in regulated industries, such as financial services and insurance, which have strict Know Your Customer (KYC) requirements. The risk level during the first interaction with a customer has high potential for fraudulent activity or account takeover. Pingone Verify gives these enterprises the confidence that they are engaging with the right customers from the very first interaction.


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