The strong emphasis of government agencies and organisations on ensuring public security and safety, data security, and privacy is expected to drive the growth of the market over the forecast period. Market vendors are also focusing on developing innovative solutions to address public safety issues. For instance, in September 2016, Regroup Mass Notification, a mass notification technology provider, partnered with Civicplus, a leading software provider, to enhance the Civicready emergency and mass notification solution to provide reliable, quick, and secure mass communication systems during unprecedented situations.

Expenditure to gain momentum

The Covid-19 pandemic is expected to accelerate the digital transformation initiatives of businesses worldwide, as they are forced to face their vulnerabilities and weaknesses. The pandemic compelled organisations across several industries to temporarily stall spending on new automation initiatives. However, this spending is expected to slowly gain momentum from 2021 onward.

Widening the scope

Product differentiation and the launch of new products are anticipated to help market players grow. In November 2019, Onsolve announced the launch of Send Word Now Weather & Events, a new severe weather, and civil emergency events notification system. The system was designed to allow international companies to automate the provision of real-time location notifications to their employees about severe weather and civil emergencies. In September 2019, Onsolve also introduced Eventstream, which allows organisations to manage the entire scope of connectivity crises such as cyber-strike, supply chain disruption, severe weather, and IT problems.

Some of the key players mentioned in the report include, Blackberry, Eaton, Honeywell, Motorola, Onsolve, Blackboard, Everbridge, Desktop Alert, Singlewire Software, and Hiplink.