The introduction of advanced cyber security solutions, increasing cost of data breaches, emerging enterprise mobility trends, and stringent government regulations are some of the factors expected to drive the market growth. The analysts suggest that the evolving cyber threat landscape requires sophisticated cyber security solutions that facilitate real-time threat detection and response while also helping in cutting down data breach costs. Further, several governments worldwide have introduced data protection laws, compelling end-user organisations to deploy cyber security solutions to safeguard consumer data.

The market is anticipated to face challenges related to a lack of skilled IT workforce and usage of unlicensed cyber security software, which is expected to hamper the market growth. The high cost of cyber security solutions compels several SMEs to deploy unlicensed solutions, which do offer protection but are largely ineffective against new threats and are often accompanied by trojan, viruses, worms, adware, and spyware, which may put the organisations' security at risk. Further, cyber security vendors are engaged in developing advanced cyber security solutions with ML and AI technologies, but several organizations face an acute shortage of skilled workforce to keep up with cyber security trends and deploy cutting-edge solutions.

The hardware segment is expected to exhibit a high growth rate of more than 12% over the forecast period owing to the deployment and upgrades of new hardware for supporting advanced cyber security solutions. However, in terms of infrastructure protection, the cloud security segment held the highest revenue share of more than 25% in 2022. Critical infrastructure programmes introduced by governments worldwide are expected to drive the growth of this segment.

The managed services segment is expected to grow at highest growth rate owing to increasing number of organisations outsourcing IT security services such as consultation, implementation, and maintenance. The on-premises segment accounted for highest market share of more than 60% in 2022. The high share is attributed to the preference for on-premises solutions by large organisations to maintain confidentiality of their business information.

As might be expected, the larger enterprises sector held a high market share of more than 60% in 2022, due to increased spending on IT security solutions to secure large number of end point devices and IT infrastructure equipment. And, the government/defence segment accounted for more than 20% of the overall market in 2022. The researchers also attributed this high share to the already mentioned growing investments by governments worldwide to strengthen defences against cyber-attacks.

Geographically, Asia Pacific is expected to register the fastest growth over the forecast period, because the findings suggest a large number of end point devices in this region and there is an increasing trend for new data centre construction in this area.