Tasked with leading the company into a new era, Pisano will advance the strategic positioning and differentiation of the company, with the aim of making its competitive edge razor sharp. Bluefin is known for its customisable solutions for signage and digital communications, and Pisano will prioritise ensuing the offering is more accessible to new markets/verticals, new channels, and offer a fresh take on partner strategy.
“I’m thrilled to lead Bluefin to the next level with a go to market strategy that includes engineering innovation and unleashing key insights that will make our brand a superpower that generates demand with end-users and partners alike” says Bluefin CEO, Frank Pisano.
“The Bluefin team has gained a champion whose energy and vision is contagious. I’ve admired Frank’s drive, cultural impact, and team-forward approach and know his determination and abilities will propel Bluefin to a new level. We are ecstatic to have him on our team and look forward to all the great things 2023 has in store for our organisation,” says Bluefin Owner, Randy Guy.