SecurityWorldMarket

23/09/2023

Barrier1 redefines its strategy at GSX

Dallas, Tx

Image courtesy of Barrier1

Barrier1 has taken the opportunity to use the GSX event in Dallas, Texas to redefine its approach, embracing a newfound clarity in how it wishes to project itself within the security industry. Driven by its core pillars — innovation, reliability, and client-centricity — Barrier1 continues to create industry-leading products that cater to a diverse range of verticals, including store fronts, safe cities and municipalities, data centers, fences, and more.

An industry leader in perimeter-hardening physical security barriers, the company proudly ushered in a new chapter at GSX 2023 earlier this month, showcasing its range of mainstream perimeter security solutions and enhanced service offerings.

“GSX is the perfect backdrop for us to reintroduce ourselves to the security industry at large,” said Mark Borto, CEO, Barrier1. “Yes, we’ve grown up in this industry, but now we are able to leverage our decades of experience to forge an innovative forward that focuses on mainstream applications for some of our most popular products. This includes expanding our product categories to serve new, previously inaccessible verticals that are beginning to see the value and safety benefits of our vehicle barrier systems.”

Boasting the largest portfolio of crash-tested barriers in the industry, Barrier1 promises that its product line reflects its dedication to diversification and excellence. The company’s offerings span a wide array of categories, including retractable barriers, vehicle wedge barriers, patented net barriers, crash beams, drop arms, high security bollards, cable barrier systems, retractable vehicle barriers, and safety bollards. All Barrier1 products are designed and manufactured in the USA for a high level of quality and durability.

GSX attendees were able to witness several of these solutions in action at the Barrier1 booth at the show, where the company’s experienced team of customer-centric physical security barrier experts were on hand to discuss new products and share insights on how to best apply their solutions in various environments.


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