Page’s appointment to the Safety Advisory Council comes after years of working with Lyft to develop a seamlessly integrated system to enhance rideshare safety, culminating in the launch of Emergency Help, supported by ADT.

A first-in-the-industry product, Emergency Help was designed to ensure riders and drivers can receive expedient help for any in-ride emergency, whether or not they can place a phone call to 911. The feature also provides care and real-time support in uncomfortable situations that don’t require immediate involvement from authorities.

How it works

Riders and drivers are able to quickly connect with an ADT security professional silently or by voice. Riders can choose whether they want ADT to text them, call them or silently alert 911 on their behalf (to promote focused driving, drivers only have the option to request a call from ADT). If requested, ADT will alert authorities so they can arrive at the user’s live location, equipped with ride details like the vehicle’s make and model, license plate number and the intended drop-off location. If someone signals they need help and subsequently does not respond to a call or text from ADT, ADT will contact 911 and share the user’s location and other relevant information.

More recently, ADT’s capabilities were integrated into Smart Trip Check-in, which monitors rides for certain irregularities and proactively reaches out to riders and drivers to offer support. ADT’s integration allows riders and drivers to receive emergency assistance when Lyft reaches out, without having to speak a word.

“We were honoured to work with Lyft to pioneer Emergency Help, a first-of-its-kind in-app resource that places empowering safety tools in the hands of riders and drivers,” said Page. “We at ADT share Lyft’s commitment to make transportation safer for everyone, and I can’t wait to further this mission through my involvement in their Safety Advisory Council.”

“Leah and the entire ADT team have been incredible partners over the years as we worked together to scale ADT’s security processes to on-platform incidents, design the product so that users can easily find it when they need it, and bring Emergency Help to life in the Lyft app for our millions of riders and drivers,” said Naomi Yarin, Head of Community Safety Products. “We couldn’t be more thrilled to officially welcome her into Lyft’s Safety Advisory Council.”