The rising adoption of cloud services necessitates robust security automation, while the proliferation of IoT devices and the demand for endpoint and network security further boost the market. Organisations are increasingly investing in automated security solutions for cost efficiency, operational benefits, and enhanced threat detection and mitigation capabilities.

Enhanced response and faster detection

The increasing integration of security automation with DevOps (DevSecOps) ensures consistent security throughout the software development lifecycle. Automated security solutions enhance incident response capabilities, providing faster detection and mitigation of security breaches. These solutions offer scalability and flexibility, accommodating the expanding needs of organizations and new technologies. Enhanced threat intelligence features provide real-time data on emerging threats, aiding in proactive risk management. Automation reduces human error in security operations, ensuring more accurate threat detection and response. As businesses are digitally transforming, incorporating AI, IoT, and blockchain, the need for automated security measures is becoming essential.

Integrating AI with security systems

Security automation is bridging gaps by enabling faster threat investigations and responses, eliminating prolonged monitoring processes. It centralises threat detection and response with precise data, supporting security leaders in maintaining watch. Automation fosters a mature security framework, aligning tools with required security levels and ensuring immediate threat response. Tools such as SOAR, SIEM, and XDR automate workflows and create low-code scripts for targeted threat responses. Integrating AI with security systems enhances automated security measures, enabling advanced face detection and smart malware detection. AI-driven systems predict and prevent new attacks, securing IoT networks and supporting business growth. Thus, applications and tools will become more interconnected, streamlining processes and workflows.

According to the findings, the solutions segment led the market and accounted for over 63% of the global revenue in 2024, SOAR solutions improve threat detection, response, and remediation processes. By automating these functions, organisations can manage and mitigate threats more efficiently and effectively.

Endpoint security solutions safeguard connected devices

In terms of application, endpoint security solutions held the largest revenue share in the security automation market in 2024. The increasing number of connected devices, including smartphones, tablets, laptops, and IoT devices, expands the attack surface that organisations need to protect. Endpoint security solutions help safeguard these devices from various threats.

Based on code type, the full code segment held the largest market revenue share in 2024. Full code solutions offer greater flexibility and customization, which are essential for addressing complex security challenges and integrating with existing IT infrastructure.

Banking and Finance holds a major share in vertical markets

Based on vertical, the BFSI segment dominated the market revenue in 2024. Security automation solutions help BFSI organisations enhance their cyber security posture, streamline compliance processes, and mitigate risks more effectively.