The growing threat level associated with cyber security propels the global application security industry growth. Web and mobile applications are now a prime target for cyber attacks due to the increasing reliance on digital technology and the internet. With becoming more adept at their trade, organisations are investing in strong application security solutions to safeguard sensitive data.

AI used to enhance security

The report suggests that there is a growing trend in cyber security to augment current application security capabilities with artificial intelligence (Al). It is anticipated that several Al domains, including machine learning (ML) and expert systems, will be utilised to enhance application security to forecast security threats, identify security vulnerabilities, and determine the security coding remediation guidelines by predicting, deriving, or applying implications.

Al's expertise can help tools such as user & event behaviour analytics (UEBA) identify abnormalities in user behaviour on servers and endpoints that might indicate an unidentified attack. These Al-powered features can aid in defending organizations before the official reporting and patching of vulnerabilities. Therefore, it is anticipated that integrating Al and ML is expected to drive the market demand in the forecasted period.

Application security solutions are in high demand due to strict regulatory compliance requirements, such as General Data Protection Regulation, Health Insurance Portability and Accountability Act, and Central Consumer Protection Authority. Companies across various industries are required to comply with these rules to avoid legal entanglement and protect their brands. The market is expanding due to compliance requirements frequently demanding the use of security measures, such as application security tools.

• The services segment is anticipated to register the highest CAGR from 2024 to 2030 in the market. Application security services with both automated and manual testing solutions are increasingly being adopted by end-users. The services are centered on evaluating apps and software for customers. Moreover, taking a more comprehensive approach to application security lowers risk and expenses while giving end users IT and security teams more time to concentrate on other crucial business objectives. Therefore, driving the growth of the segment.
  
• The mobile application security solutions type is expected to grow at a significant CAGR in the forecast period. Since mobile devices have become more commonplace in many regions, mobile app security has rapidly gained significance. An increase in mobile devices, apps, and users is correlated with the trend toward greater use of mobile devices for banking services, shopping, and other activities. Thus, driving the market growth of the segment.
  
  
• Cloud deployment segment is anticipated to register a notable CAGR from 2024 to 2030. Enterprises can safeguard apps and data in collaborative cloud environments with the help of a system of rules, procedures, and controls known as cloud application security. Thus, modern businesses are using cloud-based application security solutions.