Astrata Europe B.V., based in Eindhoven, Netherlands, offers connected fleet solutions across Europe. This acquisition expands Addsecure's market reach into new countries and aligns with its strategy to lead in fleet management and telematics solutions in Europe. Additionally, Astrata's established customer base and expertise in telematics will strengthen Addsecure's position in the industry.

The IAA Transportation fair takes place from September 17th-22nd at the exhibition grounds in Hannover, Germany. It is the leading platform for logistics, commercial vehicles, and the transport sector.

The joint trade fair appearance focuses on Fleet and Transport Management Systems – making transports more efficient, cost-effective, and reliable – as well as the AI video-based fleet safety system Roadview, engineered to enhance driver safety and significantly reduce accidents across the fleet.

"We are thrilled to mark our first appearance at the IAA fair in Hannover after our acquisition of Astrata, showcasing the powerful synergies created through combining our companies. This milestone not only underscores the strength of our combined expertise but also reinforces our commitment to leading the digital transformation within the transport industry,” says Claes Ödman, President of Smart Transport at Addsecure.

He adds: “We invite all IAA visitors to experience first-hand how our innovative solutions are setting new standards in fleet and transport management, driving efficiency, safety, and sustainability forward."