Zwipe’s new COO Orlando Martinez has an extensive background in bringing innovative biometric technology to market and driving international business expansion and organizational development.

“We are entering a very important time at Zwipe, moving towards larger scale product roll out and having someone with Orlando’s pedigree join our team is a real triumph. His background and understanding of what it takes to grow a biometric technology company will be a great asset for our team,” said Kim Humborstad, CEO of Zwipe, adding “Orlando will play an instrumental role as we navigate the expansion and mature our capabilities.”

“I bring with me a deep appreciation for Zwipe and its unique biometric authentication solution. I look forward to leveraging Zwipe’s technology leadership and driving the implementation of the company’s exciting growth strategy”, Martinez said.

John Laws joins Zwipe with over 15 years of sales experience working with major accounts in the access control industry at industry giants HID and Honeywell.

Commenting on the new hire, Einar Boije, SVP of Sales and Marketing said, “John is a determined individual, with a demonstrated understanding of how to deliver innovative security solutions to a diverse set of clients. His addition to our sales team strengthens our ability to take Zwipe to new and larger volume clients in 2017.”