Factors that are expected to drive the growth of the video analytics market are increased investments and focus of governing institutions on public safety, need to utilise and examine unstructured video surveillance data in real time, a significant drop in the crime rate due to surveillance cameras, growing need among enterprises to leverage Business Intelligence (BI) and actionable insights for advanced operations, limitations of manual video analysis, government initiatives in emerging technologies to enhance the public safety infrastructure, reduced cost of video surveillance equipment and long-term return on investment (RoI), and demand for enhanced video surveillance.

Video analytics software is an important part of video surveillance systems. Businesses of all kinds make use of video analytics software to ensure the safety of their employees and the surrounding premises. It enables organisations to capture and analyse critical data and make business decisions using the intelligently analysed data provided by the video analytics software. The software has evolved significantly and changed the face of video surveillance, which was initially carried out by guards or other watchdogs who monitored the Closed Circuit Television (CCTV) recordings of raw footage and acted accordingly.

On-premises segment to hold a larger share

On-premises is a type of delivery model where the software or solution is installed and operated from the customers’ in-house server and computing infrastructure. The cost of installing on-premises solutions is included in the capital expenditure of the company. This approach is mostly adopted for applications that involve the processing of sensitive and confidential data volumes. These data volumes include internal and external surveillance footage and video feeds of business operations that contain confidential information and crucial insights.

Real time incident detection

Automated incident detection systems are high-valued assets in public safety infrastructure, such as traffic surveillance and management, to ensure the safety and security of people and the public infrastructure. According to the National Highway Traffic Safety Administration (NHTSA) in the US, approximately 30,000 people die, and 1.5 million people sustain injuries in road accidents every year. This creates the requirement for intelligent systems that can detect such incidents and their possibilities in real time.

Server-based more efficient

The server-based implementation of video analytics systems involves Internet Protocol (IP) cameras or encoders connected to the Ethernet or a server. In this approach, video analytics is embedded via a specific server that traces the video, analyses it, and provides the output. Even though the analytics capabilities are enhanced due to advancements in edge technologies, there are certain tasks that can be executed more efficiently by running on a powerful server.

North America offers largest market

North America tops the world in terms of the presence of security vendors and the occurrence of security breaches. Therefore, the global video analytics market is dominated by North America, which is considered to be the most advanced region with regards to technological adoption and advanced infrastructure. Growing concerns about the protection of critical infrastructure and national borders have increased government intervention in recent years.

According to the analysts the most prominent players in the video analytics market include vendors, such as, Avigilon, Cisco, Axis Communications, Agent Vi, Allgovision, Aventura Genetec, I2V, Intellivision, Intuvision, Puretech, Qognify, Honeywell, IBM, Iomniscient, Briefcam, Digital Barriers, Ipsotek, Verint, Hikvision, Huawei, Dahua, Identiv, Senstar and Bosch, amongst others.