SecurityWorldMarket

02/01/2017

Sunell sets out on Italian roadshow tour

Shenzhen, China

In order to increase brand awareness, Sunell set out on a series of road shows in different International cities in March 2016, and following on from that, from the 14th of November 2016, Sunell held a 2-week event with their local partner, Eurogroup, in 8 cities across Italy.

The Italian city roadshows began with Lecco in the North and moved around to the Southern cities of the country. Nicky Gao (Int’l Sales Director) and Eric Xu (Key Account Manager) were working with the Eurogroup team for the events. Participants at the conferences were presented with professional displays of Sunell’s innovative 4-in-1 HD analogue products, the ANPR series and intelligent analysis products, amongst others.

As they incorporate a high performance SoC chip and integrated algorithms, Sunell’s ANPR series cameras were a showcase of effective performance; they respond fast with a high recognition accuracy rate (≥99% @speed≤10km/h;≥97% @speed≤50km/h). Mr.Buratti, Technical Director of Eurogroup, conducted thorough presentations of these ANPR products and explained about Sunell’s experience and performance in China and on the global markets, at every conference.

“Sunell solutions and products have been widely used in England, the Netherlands, Spain, and most European countries." Eric commented. Sunell aims to deliver quality products with in-time service to meet the high satisfaction levels of their clients; in addition, Sunell aims to offer a win-win strategy to support brand development with their business partners. “We have had a good confidence schedule with Eurogroup in the Italian market and expect to see some fast growth in the years to come." Nick emphasised.

In recent years the pace of the security market in Italy has been very slow due to the global economic recession and its impact. However, according to Sunell, statistics have shown, that products for systems with comprehensive design, high quality and high performance are highly favoured in Italy whether it is during good or bad times; these factors are important and will benefit a brand to receive higher acceptance from the market. “Exquisite design, stable quality and user friendliness are the essence in making a brand.” Mr. Farina, the Sales and Marketing Director of Eurogroup, expressed: “Sunell has these qualities within and brings us confidence not only in products, but also in their service and continuous motivation.” Mr. Buratti added, “We are glad to have Sunell in our line. Thanks to their brilliant performance in many aspects; it means there is a bright future to come with our cooperation.”


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