This time Skydd was shortened from a 4 day event to three days, which was welcomed by the exhibitors and resulted in a better every day visitor flow compared to the previous event two years ago.

In 2012 Skydd attracted 13,906 visitors over the four days, which meant an average of 3,476 visitors on a daily basis. This year 12,253 visitors attended and the average number of security trade visitors per day was 4,084, an increase of more than 600 people per day.

– We are very pleased with the visitor figures, says Magnus Eriksson.

Exhibiting companies also testified to a high level of customer satisfaction from the show.

– We were a little hesitant to participate this time, but it turned out really well. We’ve had lots of interesting visitors to our booth. It feels like a real reawakening of the Skydd event, claims Uno Lundberg, Vice President of the Building Division Security at Schneider Electric Sweden.

World leader in network video, Axis Communications, also had plenty of traffic on their stand.

– In terms of incoming leads, there has been a great improvement on 2012 and we are very pleased with the fair this year, says Kristina Tullberg, PR Specialist at Axis.

This year the seminars were moved out from separate locations in the International Stockholm Fair building complex to the exhibition floor. Four stages presented seminars and panel discussions throughout the three exhibition days and made activities available for all visitors.

– It was really good, not least, thanks to a very good programme that our partners had worked out. Should be fun to try to develop the concept further, expressed Magnus Eriksson.

The Swedish Security Trade Industry Organisation (Säkerhetsbranschen) was really pleased with the response to their activities at the exhibition, both as a seminar organiser and an exhibitor.

–We have had many visitors this year, and also the party at our stand after the second day of the fair was incredibly well attended and appreciated by our members, says Lennart Person, the project manager for the security trade organisation’s activities at Skydd.

– We were also honoured by a visit from the new Swedish Minister of Justice, Morgan Johansson, who received an award by the publication SecurityUser.com on our stage. He was also present during the Detektor International Award prize ceremony that also took place on our stage.

In hard numbers the four seminar stages at Skydd attracted 3,418 attendees, which is far more than the number of seminar participants at the Skydd event two years go.