SecurityWorldMarket

04/06/2012

Securitas finally enters the Danish market

Glostrup, Denmark

Twenty three years after acquiring the Danish company Dansikring in 1989, the company is being rebranded as Securitas.
“The change from Dansikring to Securitas Denmark is a clear signal to our customers that we are an integrated part of the Securitas group with more than 300.000 employees in 51 countries.” says Mr. Brian Riis Nielsen, Country President Securitas Denmark.

“Now that we operate under the Securitas brand, customers will know for sure that they will benefit from the comprehensive know-how and advanced technology solutions within the group.

This is especially important for our multi-national customers. Danish multinational will benefit from our global position and global offerings while worldwide multinationals know that the services in Denmark are in line with their own global policies. We expect that will position us even better in the market.

Securitas is and will continue to be a market leader in the Danish market particularly demonstrating innovation in security solutions through optimising the depth of skills and resources in Securitas.

Over the last five years, turnover has grown significantly by 45% especially in the fields of specialized guarding and guarding solutions with a growth of 100% and 300% respectively between 2007 and 2012. Our 900 employees have an important stake in the transformation from Dansikring to Securitas and the growth in security solutions to our both our large and small clients. Their commitment to service responsibility and work life balance is key to customer satisfaction facilitating the further development of customer services.”

The change was marked by a customer seminar the Danish Securitas office with Mr. Alf Göransson, President and CEO Securitas AB as the key note speaker. Mr. Göransson outlined the strategic focus on developing security services worldwide as well as in Denmark.


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