Located on Shaul HaMelech Boulevard, one of the largest cultural hubs in Tel Aviv, the Rolex flagship boutique caters to some of the city’s most fashionable and affluent clientele. Founded in 1905 in London, England by German watchmaker Hans Wilsdorf and his brotherin- law, Alfred Davis, Rolex has since blossomed into the world’s largest luxury watch brand. Euro-Asia, a European-based official dealer for several high-end watch brands including Rolex, Tudor, Certina, Bering, Michel Herbelin and RedLion Jewelry, owns and runs the Rolex flagship boutique in Tel Aviv.

In the past, Euro-Asia relied on analogue-based video surveillance systems in their retail outlets, however, when they opened the Rolex boutique in 2012, the owners knew they needed to upgrade their system in order to get the highlevel protection an upscale watch and jewelry store required. “Our old cameras were very difficult to use and we could hardly identify anything with them," said Noam Burstein, CEO of Euro-Asia. “We felt that our previous investment did not yield satisfying results."

The security personnel at the Rolex flagship boutique in Tel Aviv, Israel use the Avigilon Control Center (ACC) Enterprise network video management software (NVMS) with high definition stream management (HDSM) to oversee six Avigilon 1MP and 2MP HD cameras and two analogue cameras installed throughout the store. The Rolex boutique also uses an Avigilon 5MP camera to overlook the store’s lab, where inventory that is not on display is stocked. Management uses ACC Mobile, Avigilon’s mobile application, to observe store activity during off-hours when they are away from the store and Avigilon network video recorders (NVRs) to store up to 45 days of continuous surveillance footage. Euro-Asia, the owners of the Rolex boutique in Israel, also use the Avigilon solution in their main office and four other affluent retail outlets across Israel.

The Rolex brand is world-renowned for their high-quality, designer products. In a store where the average item retails for thousands of dollars, ensuring the highest level of security is a top priority. The Avigilon high-definition surveillance system allows the Rolex boutique to efficiently and effectively monitor inventory and defend against customer and employee theft. On the operations end, the switch from an analogue to an IP-based security system has been a smooth transition for the store’s security personnel.

With highresolution footage, an easy-to-use video management system and time-saving search functions, managers at the Rolex boutique and Euro-Asia have been able to resolve incidents with indisputable evidence in a fraction of the time it took them with previous systems.

The store has also been able to leverage high-definition video surveillance to improve operational efficiencies and properly evaluate customer service standards. Security personnel at the Rolex boutique manage live and recorded footage from a workstation inside the shop and a separate workstation inside Euro-Asia’s main offices.

With the success of the Rolex flagship boutique installation, Euro-Asia has implemented the Avigilon solution in four other shops in different cities in Israel and its headquarters in Tel Aviv. In addition, with Avigilon, the company was able to meet other business-related requirements. “When we moved to our new office, the insurance demanded a better system," Mr. Burstein said. “We decided that we wanted a system that would also be useful for our day-to-day business and not just for security."