Ignacio Sanchez-Teran, Director of Simec, the Panic Room Company’s Spanish dealer and stand-holder in Madrid, said, “This Spanish debut for the Panic Room has been nothing short of a triumph. We attracted significant media interest and featured in nationwide news reports on the likes of Telecinco and Antena 3 on the very first day of the Show which helped us to gain instant industry recognition in this country.”

Ignacio continues, “Throughout the show more than a dozen Spanish companies expressed an interest in adding the Panic Room to their product portfolio and we have also signed agreements with companies from Latin America. All the conversations we had at Sicur were very positive and we’re looking forward to many more deals coming to fruition. We are grateful to the Panic Room Company for placing their confidence in Simec’s ability to take the Panic Room to the Iberian and Latin American markets and for supporting us with their physical attendance at Sicur 2012.”

Trade interest aside, Simec also met those representing the needs of wealthy individuals. One customer from Andalucia expressed an immediate need for two Panic Rooms at their private residence whilst another from Colombia saw the value of the product as a store for arms. Meanwhile, from Mexico, a further customer was particularly interested in the Panic Room’s AK47 resistance for a sentry box. Commercial shipping and lone worker protection were also discussed on the stand at Sicur.

The Panic Room is a safe last point of defence and can be specified to withstand mechanical attacks, shotgun fire and more powerful weapon attacks. Each unit can be adapted to various levels of connectivity to complementary devices such as alarm systems, smoke screens or security cameras. The Panic Room can be installed in half a day with minimal manpower, no welding equipment needed, and be disguised to unobtrusively blend in with any environment. Although the time spent within is likely to be minimal, the Panic Room is comfortable and sustainable with external ventilation and air filtration, breathing equipment, lighting, back-up power supplies, fresh water and basic toilets all part of the concept.