SecurityWorldMarket

24/12/2010

Online app Gstore launched from Geutebruck

Windhagen, Germany

Geutebruck, the German video system manufacturer has hit on an idea for improving the functionality of its systems by adopting and adapting what mobile device manufacturers are doing. It has opened an online store to sell certificated software applications or 'apps' which add value for its system users. The new GStore is set to incentivise innovation by enabling outside software developers to fully exploit their developments by marketing proven software solutions to Geutebruck system-users worldwide.
The launch of Geutebruck’s Gstore opens a whole new world of opportunity to CCTV users and software developers alike. From now on any external developer who produces a piece of software to add functionality to a Geutebruck CCTV system also has the option of marketing it through the GStore as a certificated product under the Geutebruck banner. This enables him to reach a large international market and take his share of the income generated.

In the Gstore end-users will be able to buy software solutions for a wide variety of specialist problems – off-the-shelf customisations if you will. These include software solutions which have been developed to solve specific problems which occur in particular industries or regions or associated with particular activities, as well as niche products devised by external developers simply because they think there will be a demand for them among Geutebruck system users.

The Gstore is great for developers because it gives them access to Geutebruck sales and marketing channels to expand their markets; it allows them to use Geutebruck as a reference to promote their project work, and at the same time it protects their solution with a rigorous licensing system. Meanwhile the Gstore is great for end-users because it expands the functionality of Geutebruck CCTV systems and increases the level of integration. And of course it’s good for Geutebruck too because it provides incentives for external developers to produce solutions which improve the customer experience and increase customer satisfaction.

The Gstore concept is made possible by the fact that Geutebruck has always had an open system policy and provides customers and their outside developers with free software development kits and free technical assistance. There are consequently lots of developers across the world who have experience in producing useful software features and functions for Geutebruck systems.


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