SecurityWorldMarket

02/02/2008

Niscayah will be the new name of Securitas Systems

Stockholm, Sweden

Securitas Systems is changing its name to Niscayah. The reason is to create a more distinctive, completely independent identity towards the market. The new brand underscores the company's position as a leading international security partner within technical security.

"The new name Niscayah will make us more distinctive in relation to our customers. The business opportunities will thereby increase. We will find it easier to describe our business concept, business model and our offering. Consequently a change of name is good for business", says CEO and president, Juan Vallejo.

Niscayah means secure and reliable in Sanskrit. It will be perceived as a dynamic and futuristic name clearly demonstrating that the company wants to build a strong long-term brand which underpins the Group's business model.

A distinctive brand reduces the risk of confusion with Securitas. The cooperation between the companies will continue as usual.



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