02/02/2008
Niscayah will be the new name of Securitas Systems
Stockholm, Sweden
"The new name Niscayah will make us more distinctive in relation to our customers. The business opportunities will thereby increase. We will find it easier to describe our business concept, business model and our offering. Consequently a change of name is good for business", says CEO and president, Juan Vallejo.
Niscayah means secure and reliable in Sanskrit. It will be perceived as a dynamic and futuristic name clearly demonstrating that the company wants to build a strong long-term brand which underpins the Group's business model.
A distinctive brand reduces the risk of confusion with Securitas. The cooperation between the companies will continue as usual.