“In a fast-moving world,” she contends, “continuity and stability are important factors in building trust. And with the complexity of today’s technology, pure feature-plus-function-based decisions become more and more difficult for users to make, so trust has an increasing part to play. Finding a partner you can trust to provide a solution that fits, and that will adapt and still perform after years of use is increasingly important.”

“From our 40 years in the business,” she continues, ”we hope customers will see that we are a company which builds long term relationships and is here for the duration. We invest a great deal in backwards compatibility to allow our users to benefit from future developments even years after their original investment decision. This is one of our strengths, and it is a persuasive factor for knowledgeable users who have had experience with other manufacturers with product strategies based on high volume and short-term gain.”

In her view Geutebruck customers tend to be high end sophisticated users with special demands that can’t be met with ‘off-the-shelf’ products; users who choose equipment because it delivers greater value to their operation, and therefore costs less in the long run.