Francesco Serra, has taken on the role of Vice President of Sales for Europe, based in the Genetec European headquarters in Paris. Having held senior roles with Siemens, Avaya and Polycom, Francesco brings over 25 years of management experience in the technology industry. In his new role, Francesco will be responsible for driving the Genetec European sales and channel operations to deliver on the company's ambitious growth plans.

"We are excited to welcome Francesco to the Genetec team. His industry experience and sales acumen will help us to continue to propel our business forward in Europe by building on our existing successes and opening up new market opportunities under his leadership," added Michel Chalouhi, Vice-President of Global Sales at Genetec.

With over 15 years of experience in global partner management, and an MBA from Western University's Ivey school of business, Georges Tannous has taken on the new position of Director of Marketing for Europe, Middle East, Turkey and Africa. Also based in Paris, Georges will lead the company's EMEA marketing teams and guide the continued growth of the Genetec brand in the region while continuing to oversee the company's global portfolio of strategic technology alliance partners.

"Francesco and Georges are experienced leaders with impressive track records of driving high-performance sales and marketing teams. They bring considerable experience to our European sales and marketing organisation, as we continue to accelerate our growth and expand into new regions such as East Central Europe," said Guy Chenard, Chief Commercial Officer at Genetec.

Continuing the sales and marketing expansion in Europe, security industry veteran, Jakub Kozak, has joined Genetec to become the company's new Regional Sales Manager for East Central Europe. Having held senior sales position in the region with Axis communications, and L3 Technologies, Jakub will be responsible for expanding the company's footprint in Eastern Europe.