SecurityWorldMarket

07/08/2012

Fermax sponsors Saudi football team

Valencia, Spain

Fermax will be sponsoring the Saudi Arabian squad at this year's international football tournament in La Alcudia, Valencia, Spain.
The future stars of international football have a date from 15th to 23rd August in the Valencian town of La Alcudia. The best under-20 players will meet up at the COTIF, a friendly tournament which, in its 29th edition, attracts eight international teams from several continents.

Such important names as Casillas, Palop, Raúl, Guti, Albelda, or Iván de la Peña among the Spanish, Venezuelans Salomón Rondón and Rafael Romo, Brazilians Cafú and Ricardo Oliveira, Chelsea’s Ukrainian player Andriy Shevchenko or Mexican Rafael Márquez are only some of the footballers who, setting out on the road to stardom, took part in the International Sub-20 Soccer Tournament in Alcudia (COTIF). These figures highlight the interest of an event that allows you to enjoy great football today from the stars of tomorrow.

Teams competing in this year's friendly tournament include the under-20 national sides from Spain, Argentina, Turkey, Ecuador, Korea and Saudi Arabia, in addition to the Japanese university selection and the Valencian regional team. The eight groups will share nine days of top competition, in which camaraderie and coexistence are also essential.

This prevailing spirit of cordiality in the COTIF is what prompted Fermax to sponsor the young representatives of Saudi Arabia (whose national side is historically one of the strongest in the Middle East) in their visit to the Valencian area.

Moreover, the veteran audio and video door entry brand intends this gesture to reflect their commitment to both Valencia, where the company came into being and still maintains its headquarters, and Saudi Arabia, a country that today is one of its major international markets. This great kingdom of the Arabian Peninsula has been gaining in importance for the Valencia brand, as the trade expansion and economic diversification that this country is going through call for the creation of new and sophisticated urban spaces.

One of the most impressive is the KAFD (King Abdullah Financial District), an entire district of new build currently under construction. It includes mixed residential, academic and leisure areas, forming a project designed by top international architects and has also brought together the leading technology manufacturers worldwide, with Fermax among them.

Sponsorship of the Saudi Arabian under-20 football side is framed in the company's corporate responsibility policy, which promotes the practice of sports as one of the best metaphors for business life, reaffirming the capacity for improvement and effort. Sailing, with a boat in national competitions and the support of one of the greatest Paralympic sailors, Rafael Andarias, has been its star sport so far.


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